We feel that an appropriate record label to release our product under would be 'Roadrunner Records'. This is because Roadrunner Records concern themselves with signing heavy rock bands, and would be supportive and respectful of the genre conventions within our music video and ancillary tasks. It would also attract the audience as they may be aware of the record label, and if not the product would gain recognition for the label. Similar artists signed to this label consist of Kiss, Ratt and ex Guns n Roses guitarist, Slash.After our orginal research we decided to use Warner Brothers Records becuase the some of the artists signed to that label were of the same genre as Skid Row. After some research through music magazines such as Kerrang!, we changed labels to RoadRunner. This was becuase this label is soley of the heavy rock genre which we thought would be a good reflection of the Skid Rows music and image and our target audience would be fans of other bands on Roadrunner records.
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