Evaluation Question 3: What have you learned from your audience feedback?

After we had completed the main product (music video), we thought it would be necessary to receive audience feedback to ensure that the text would be a success amongst its target audience. In order to do this, we posted the video on the the evolving social networking website, Facebook. This allowed our target audience to comment on the video, and express their personal opinion of it. Here are some quotations demonstrating the feedback that we have received and a screen shot of our video on Facebook:

>'Overall i really liked the music video, i think the story really followed the lyrics of the song and they both fitted really well together, i particularly liked the band shots. the use of costumes and setting were appropriate for the song. the transitions between the band and the rest of the video worked really well i thought and kept you interested during the video. the content of the video was appropriate for my age group and was thought provoking.'

>'The video shows an excellent visual presentation to accompany the theme of the song'

>'I love the underlying thematic representation of rebelliousness reflected by the grittiness and quick cuts of the shots which impairs the clarity to the audience. the playful interchanging colour saturations kept me visually stimulated and satisfied my needs as the audience.'

>'I liked:

The various different camera angles used.

The effects used.

The locations used'

>'A really good music video. You can really see the emotion of the character through the imagery of the video and the lyrics in the song.'

I felt this was posistive feedback, which suggests that we met the needs of our target audience through our music video. Our feedback suggested that we strongly matched the theme and lyrics of the song to the video, which was our intention as we felt it the two would make a strong overall product and our feedback suggested this was the case. Comments about strong micro features such as mise-en-scene in the form of costumes and editing for instance transisitions were also encouraging. From our audience feedback I feel that we have met the needs of our target audience throught our media product due to the video fitting in with the theme and lyrics of the song.