Alternative Song Choice

An orignal idea we had which we researched into was Steve Mqueen by The Automatic. We discussed, locations and what our video would revolve around, we came up with a narrative revolving around the title of the song, we had the idea a young man about 18 years old who rode his motorbike to escape the problems of everyday life, the bike as a reference to the Steve Mqueen film 'The Great Escape'. Our opening scene would have been his parents arguing and him overhearing and then leaving, showing his ambition to escape his normal life. We would have also had band shots, like the ones in the music video.

Thing we took from this and put into our final song choice:

Dual Narratives - band shots and a narrative
Narrative choice - The boy does not have a good homelife, he is some what of an outcast
Genre - We always wanted to use a song that had a rock genre as we thought it would make a better video
Audience - The video ideas and rock vibe of both of the songs would have attracted similar audiences

Overall I feel our time planning a video for this song was not wasted as it helped us to develop ideas for our current video

Editing

Here are some examples of how we want our video to look, the video these stills are from is 'Na Na Na' by My Chemical Romance. The shots are dark and dirty, which how we want our video to look, it will make the shots look better and will make the whole video work better as its not a 'happy video'.

Filming Shots Location 2

We filmed our second shoot at Ollies dads workshop, we choose this location as we interpreted the lyrics as Ricky the protagonist being a hard working 18 year who has to do manual labor to make a living. In our shots we wanted to show that he is treated badly by his employer and that he doesn't want to be doing this job. After being mistreated one to often, he walks out.

Similar text - Editing

Here is a sequence from the 2005 film 'Lords Of Dogtown'. I am specifically looking at the editing in the sequence at 5:20 - 7:15. The dark, tinted effect is the kind of look that we want in our music video, we want to show that it is an 80's song and feel this effect would make the video look less modern.

Institution Research

Atlantic Records own the rights to the Skid Row album. After researching the institution, I have found that they sign many different artists of different genres; for example, The Mar-keys who are jazz and 30H!3 who are electropop. Looking at some of the former Atlantic artists, such as AC/DC and Alice Cooper, it is obvious that the label signs some more alternative and rock sounding artists.

Having said that after looking at the information of the album on amazon, Warner Brothers records are listed as the label which made the album. After researching into Warner Bros Records I feel it would a more appropriate label to release our Package on as its current artist list is a lot more rock/alternative than Atlantc, having bands signed such as:

Avenged Sevenfold
My Chemical Romance
Disturbed
Linkin park
Red Hot Chilli Peppers
Fort Minor
Muse

Narrative Filming Shots

We decided it would be an appropriate idea to film our outdoor narrative shots today as we are aware that it becomes darker earlier and means less filming, so we used our time wisely and got some great footage.